Head of Product Marketing

Job description

Company Description

Jobs for Humanity is partnering with xg-ai to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: xg-ai

Job Description

Lead product marketing for SaaS and hardware products in a remote start-up/scale-up, translating deep customer insights into compelling value propositions and GTM strategies that align product, sales, and marketing teams around a unified product vision.

Job Duties and Responsibilities
• Drive product-led growth and revenue targets

• Launch compelling GTM strategies for new products

• Increase customer adoption and retention rates

• Align cross-functional teams on product vision

• Deliver data-driven customer insights to stakeholders

Qualifications

Required Qualifications

• 10+ years in product marketing or related roles

• Experience marketing both SaaS and hardware products

• Proven track record in start-up or scale-up environments

• Deep understanding of customer-centric marketing

• AI-savvy with experience leveraging AI tools

• SaaS product marketing

• Hardware product marketing

• GTM strategy development

• Customer research & insights

• AI tools & platforms

• CRM & marketing automation

• Data analytics & reporting

• Product launch management

• Customer empathy

• Cross-functional collaboration