Senior Media planner

وصف الوظيفة

Job Description
We are seeking a talented and experienced Senior Media Planner to join our dynamic team in Riyadh, Saudi Arabia. As a Senior Media Planner, you will play a crucial role in developing and executing innovative media strategies that drive results for our clients across multiple channels.

• Develop comprehensive media plans that align with client objectives and target audience behaviors

• Analyze media performance data to optimize campaigns and maximize ROI

• Collaborate with cross-functional teams to create integrated marketing strategies

• Manage relationships with media vendors and negotiate favorable rates and placements

• Present media recommendations and campaign results to clients and internal stakeholders

• Stay up-to-date with industry trends, emerging technologies, and the Saudi Arabian media landscape

• Mentor junior team members and contribute to the overall growth of the media planning department

• Oversee budget allocation and forecasting for multiple client accounts

• Utilize media planning software to conduct research and generate insights

• Develop and maintain strong client relationships through regular communication and strategic guidance

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field

• 5+ years of experience in media planning, with a proven track record of successful campaign strategies

• Extensive knowledge of media planning and buying across multiple channels (TV, digital, print, radio, OOH)

• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations

• Proficiency in media planning software such as Nielsen, comScore, and Kantar

• Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences

• Demonstrated project management skills and ability to manage multiple projects simultaneously

• Experience in budgeting, forecasting, and financial analysis for media campaigns

• In-depth understanding of the Saudi Arabian media landscape and cultural nuances

• Knowledge of emerging media trends and technologies

• Strong leadership and mentoring abilities

• Fluency in English; Arabic language skills are a plus